Initial Keyword Research

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In this video, you’ll learn how to find low-competition keywords with high traffic thanks to SEMrush’s tools. For this process, you’ll just need to follow 4 steps and check our Organic Research, Keyword Gap, Keyword Magic Tool, and run everything through our Keyword Manager tool.

Learning how to do keyword research is essential for businesses. To do it well, you need to be careful when choosing your targets. We tried to make this an easy-to-follow process, that consists of only 4 steps:
1. Analyze competitors and build an initial keyword list
2. Enrich it with related keywords, phrase match keywords, and questions
3. Estimate your competition and your competitors’ keyword difficulty
4. Implement keywords through your website

But you shouldn’t stop once you’ve found the best opportunities! Low-competition keywords are always waiting for you to find them, that’s why you should also conduct research of low-competition keyword regularly and track your rankings to see if they’re growing.

Have you done anything similar? What’s your low-competition keyword research like? Let me know in the comments section! 👇👇

Timestamps:

00:00 Intro and why low-competition keywords are important
00:35 Step #1 Build your initial keyword list with Organic Research and Keyword Gap Tool
01:44 Step #2 Expand your list with the Keyword Magic Tool
02:57 Step #3 Discover low competition keywords with high traffic
05:33 Step #4 Filter you keyword list thanks to Keyword Manager and find the best keywords
06:45 Main takeaways from this video

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18 thoughts on “Initial Keyword Research”

  1. They are excellent tips, which allow you to know how to use keywords to increase traffic to your page. Excellent.

    Reply
  2. Till now i just used to check Google Keyword Finder and pick a keyword that has more searches and less competition. That’s it.
    And that’s the reason I’m looking forward to learn more about Keyword Search

    Reply
  3. #CHIARA, I saw many videos, But you provide valuable information soo quickly and easily. Really great!!!! from right now i’m one of your big fan _______

    Reply
  4. I liked your general presentation, but sometimes you go too fast and don’t clearly show what you’re doing.

    Reply
  5. At the end of the day…it’s just a tool to help you eek out small wins. Think about it; everybody is using these “tools” to do the same thing for every single niche known to man. Practicing inbound marketing by building topic clusters is much more important.

    Reply

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